Types Of Search Engine Optimization

Types of SEO

Black hat SEO - Black hat SEO attempts to improve rankings in ways that are disapproved of by the search engines, or involve deception. Black hat SEO or spam indexing, use methods such as link farms, keyword stuffing and article spinning that degrade both the relevance of search results and the user-experience of search engines. Search engines look for sites that employ these techniques in order to remove them from their indices.

Techniques:

• Keyword stuffing is considered to be an unethical search engine optimization (SEO) technique. Keyword stuffing occurs when a web page is loaded with keywords in the Meta tags or in content. The repetition of words in Meta tags may explain why many search engines no longer use these tags.

• Hiding text from the visitor is done in many different ways. Text colored to blend with the background, CSS "Z" positioning to place text "behind" an image — and therefore out of view of the visitor — and CSS absolute positioning to have the text positioned far from the page center are all common techniques.

White Hat SEO-An SEO technique is considered white hat if it conforms to the search engines' guidelines and involves no deception. We can say the legal seo is a white hat seo. White hat SEO is not just about following guidelines, but is about ensuring that the content a search engine indexes and subsequently ranks is the same content a user will see. White hat advice is generally summed up as creating content for users, not for search engines, and then making that content easily accessible to the spiders, rather than attempting to trick the algorithm from its intended purpose.

Techniques:

Off-page optimization:

Off page optimization can be summed up as those techniques that can help you improve your webpage search ranking but are not directly implemented on the webpage or the HTML file.

On page optimization:

On-Page Optimization focuses on two main elements of your website i.e. your webpage content and your website structure. On-page optimization refers to factors such as title tags, Meta tags amongst others, and making them suitable and reflective of the content you have on your pages.